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In 2006 YETI was founded with a simple mission: build a cooler they'd use everyday if it existed. One that was built for the serious outdoor enthusiast rather than for the mass-discount retailers. One that could take the abuse they knew they would put it through out in the field and on water. One that simply wouldn't break. YETI decided early on that product innovation would come from necessity and firsthand experience - not through market reasearch and data analysis.

Yeti - Built for the wild

YETI - Built For The Wild

The World's Toughest Coolers

The YETI brand was built on the legendary durability and ice-retention capability of the Tundra. Every ahdr cooler model they make - from the Roadie to the behemoth Tundra 350; the Silo 6 Gallon water cooler to their party-ready TANK - is built to perform in the most extreme conditions. Trust your YETI hard cooler will outperform at every opportunity from the backcountry to the backyard and everywhere the wild demands you go.

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