GIRO

VIVID is a patented lens technology, developed by Giro in partnership with ZEISS Optics that improves the visual experience on snow by enhancing contrast and definition. VIVID reduces eyestrain, improves reaction time, boost confidence and delivers precise vision without color over saturation.

Conventional goggles and sunglasses are designed to eliminate blue light. The long hard belief was that blue light = bad light. But here’s the thing: snow isn’t white… as the most reflective surface on Earth, snow is actually blue. Giro’s research proves that seeing blue light is fundamental in processing terrain on the snow. VIVID Lens Technology effectively manipulates blue light by letting in contrast enhancing blue light, while blocking harmful UV light. VIVID essentially filters out the haze and frees your eyes to spot your line and focus on enjoying your experience.

VIVID lenses perform in a wide range of light conditions with tits optimized for full sun, everyday mixed conditions and low light or storm conditions. Giro offers a full assortment of performance-engineered VIVID lenses with Optis by ZEISS in a wide range of lens tints to enhance your vision and experience in conditions ranging from bluebird to dark and stormy. Every lens filters 100% of harmful UV light, and feature durable coatings that resist fogging and scratches. Lens flash mirror coatings tune light transmission for a wide offering of lens for optimal vision in any condition.