In 1996 K2 marketed the first women's specific snowboard. Women's K2 snowboard bindings are engineered to give women precise fit and performance because typically women's riders are lighter and rely more on finesse than power. K2 Women's Alliance is 5 women, differing in age, style, personality, profession and background have been recruited to drive the look, feel, and performance women's k2 snowboard bindings.
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