About G3

If you’re a guide in the backcountry, other people’s lives can depend on the gear that you choose. That’s why, in 1995, when G3 started making avalanche probes, and decided to hold every item they made to a higher standard. Will this piece of equipment improve the abilities and safety of professionals who live and work in the backcountry? Once G3 set this standard, the name of the new company became obvious: Genuine Guide Gear. It’s not just a name. It is a badge that every item they produce must earn the right to wear.