In 1935 Takeo Ishimoto launched the modern technical apparel revolution in Osaka, Japan and by 1949 was focused upon sports apparel exclusively. The Descente “Spirit” logo, those familiar three arrows of Descente, represent the multi-dimensional and ceaseless pursuit of perfection in sporting apparel: function, innovation and quality, tied together through integrity. Descente expanded into North America in 1979 and quickly became an icon brand in the world of sport.