Cloudveil was founded in 1997 with a notebook, some sketches and conviction for an idea that would later gain fame as soft shell. With not much more than prototypes and a PO Box, Cloudveil pioneered a class of apparel that created a revolution in the backcountry. With no idea what building a brand required; Cloudveil simply dropped in with the confidence that a mountain perspective would make a difference. Word spread quickly among friends, and a concept forged in the skin track, on the shop floor and over a few pints soon resonated far beyond our valley.