About Bordz Up

When Steve Garceau came up with an invention to display his son Michael’s snowboards, he didn’t realize that his creation was about to revolutionize an industry. Running his small machine shop required an excessive commitment of time, but like any other father, Steve tried to stay as connected and involved in his teenage son’s life as he could, which included watching his son progress in the sport of snowboarding. He was proud of his son Michael’s commitment and fierce passion for snowboarding as well as the pride he took in his board. Steve became consumed with the task of creating an innovative method for displaying his son’s boards. The finished product resulted in the birth of Bordz-Up, a name that his son’s riding buddies came up with. With the help of his brother in law, the pair raised enough money from friends and family to launch their first product, the Bordz-Up Snowboard Rack in late 2005.